Privacy and data security

Information We May Collect

We (and our authorized service providers) collect information supplied by you via the Website, other websites operated by us, through interactions with our customer service channels, if you communicate with us by phone, email, social media and/or via our Live Chat feature (where available), when you request to receive marketing or other promotional communications, competition entries, customer surveys, or from third parties authorized to share your information with us. 
We and our authorized service providers may collect information even if you are not a registered user or do not place an Order.

The types of information we collect include:

Contact and personal details such as: name, delivery address, phone number, email address, billing and payment information, date of birth, gift recipient details, gender, nationality and personal shopping preferences;
Website statistical information such as: your location, the URL you use to access the Website, browser or device type/unique fingerprint, your computer’s IP address and domain type, cookie information, which pages you visited, search terms you entered, items you clicked on;
transactional information such as: Orders you placed, items you purchased, date and time of your
Order as well as Orders you decided not to complete or items you placed in your basket and discarded, preferences you have indicated to us, requested personalization of items;
your account information such as: account credentials (username and password), details of your shopping preferences such as favourite brands and products, dates of payments owed and received, the subscription services you use, or any other information related to your account;
Information from third parties such as: couriers, payment providers or through the Amber Program; and Information you supply to us via online or offline surveys, competitions or product registration.
Please note that your full payment card details are captured only for the purposes of processing your transaction and are not stored, sold or rented by us. Your full payment card details are not available to our staff. All card transactions are managed by trusted, certified and legally authorized partners who are responsible for ensuring that your payment details remain secure during the payment process.
Where you provide the information of a third party to us, you are confirming that you have their consent to do so.

How We Use Information

Data protection law sets out a number of different lawful reasons for which a company may collect and process your personal information. The lawful reasons are:

• Where we have entered into a contract with you;
• Where we are legally obligated to;
• Where we have your consent; and
• Where we have determined a legitimate interest that does not impact your rights and freedoms and is not contrary to any laws in the Kingdom of Saudi Arabia.

There are five types of cookies:

1. Website Functionality Cookies

These cookies enable you to browse the Website and use our features such as shopping baskets.

2. Website Analytics Cookies

We use these cookies to measure and analyze how our customers use the Website. This allows us to continuously improve our Website and your shopping experience.

3. Customer Preference Cookies

When browsing or shopping online, the Website will remember your preferences (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you.

4. Targeting Cookies or Advertising Cookies

These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.

5. Third-Party Service Provider Cookies

We may work with third party companies whom we authorize to place third-party cookies, web beacons, or similar technologies for storing information on the Website. These service providers help us to provide you with a better, faster, and safer experience. These service providers may use these technologies in the ways described above and in addition may help us and you to avoid fraud. By using our Website you agree that we and they can place these types of cookies on your device and access them whenever you visit the Website or other websites operated by us. If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website.

Third Party Websites

This Privacy & Cookie Policy does not apply to third party websites to which the Website may link and we are not responsible for the privacy and cookie practices of those websites or for any information you submit to those websites via the Website. Please be sure to read their privacy and cookie policies separately to ensure you are comfortable. If you are a Google and/or Facebook member, then data collected via the Google and/or Facebook websites will be subject to the Terms and Conditions of the Google and/or Facebook website (as applicable) save that we may combine your Google and/or Facebook data with data collected through the Website.